Facebook ‘Likes’ more profitable than tweets
On March 21, 2011,
in Uncategorized,
by alberto.lumbreras
If event registration site Eventbrite’s experience is any indication, social media marketers looking for monetary returns on their efforts might get more value from Facebook than Twitter.
The company announced Wednesday that an average tweet about an event drove 80 cents in ticket sales during the past six months, whereas an average Facebook Like drove $1.34.
The study, which used in-house social analytics tools to track ticket sales on the site, was a continuation of a similar analysis the company released in October after analyzing data from a 12-week period.
